It's a splash of handwringing about an inoffensive billboard, though it's fitting that some of Blizzard's 1980s-style tactics, such as putting Megan Fox in a corset, are creating 1980s-style responses.
The average person driving a vehicle on motorways is likely above the game’s age rating." This offers the very sensible perspective that children shouldn't be driving, and if you're having dreams about Lilith as an adult, it's probably not Blizzard's fault. In regards to giving nightmares to children, the advertiser's response reads: "The complaints state that the ads were viewed on billboards on the motorway. This should be a relief to any drivers worried about being transported to hell by a billboard. So in this case, Blizzard's advertising departments mean Diablo 4's hell, presumably referring to the endgame grinds so harsh players have begun to worship rats-or, more likely, its molten landscapes filled with twisted corpses. "The “Welcome to Hell” refers to a fictional location that a person will visit as part of the gameplay in their quest to defeat the fictional villain portrayed in the ads," the response reads, "it does not state or imply that Brisbane or Melbourne is ‘hell’ and as such is not derogatory to these cities, or any of their inhabitants." Perhaps those with Melbourne pride might be upset that their city's being compared to hell, but the hilariously dry advertiser response clears that up:
The billboard is remarkably tame, featuring a character who you spend most of Diablo 4's story trying to kill performing the devilish act of merely standing there menacingly.
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